18.1 All reasonable efforts shall be made to obtain the best possible colour reproduction on Client’s work, but variation is inherent in the print process. It is understood and accepted as reasonable that, the Company shall not be required to guarantee an exact match in colour or texture between the Client’s photograph, transparency, proof, electronic graphic file, previously printed matter (whether printed by the Company or any other party) or any other materials supplied by the Client and the printed article the subject of the Client’s order.

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